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Rockstar is a renowned Energy Drink brand, and everyone can see them providing sponsorship to a various athletes, performers, and riders of all kinds. It has regular, sugar-free, "juiced", and energy shot and chewable gum forms so you can choose from a wide range of drinks (and gum). Their claim to fame is being able to boost the enegy levels of active people so they can stay active and more alert for the day or for their event.
Their company website is touting that their products are "formulated to provide an incredible energy boost for those who lead active and exhausting lifestyles - from athletes to rock stars." This is no wonder since their product, the Original 8 oz. Rockstar Enery Drink has Caffeine, Gingko Biloba Leaf Extract, Guarana Seed Extract, and Panax Ginseng Root Extract, that provides that needed kick of energy that can last for a small amount of time. But, like all caffeine related products, it can be highly addicting so drink in moderation to avoid energy crashes at inopportune moments.